We’re proud to have been involved from the very beginning of Office.EU, a new European initiative challenging our growing dependence on non-European big tech. At a time when digital sovereignty, data protection and European autonomy are more relevant than ever, Office.EU is building a fully European alternative for everyday productivity and collaboration.
Westerlingen was brought in at an early stage to help shape the positioning and proposition of the new venture. Together, we explored how to turn a strong technological and societal ambition into a clear, distinctive and inspiring brand story. One that could connect the practical benefits of the platform with the bigger idea of digital autonomy.
From that strategic foundation, we developed the brand story and identity, including the Office.EU logo, and created the first design concepts for the website. Strategy, concept and creative expression came together to give the new organisation a recognisable face and a compelling story from day one.
We’re proud to have contributed our strategic expertise and creative thinking to an initiative that is both highly relevant and timely. For us, it is a great example of what happens when brand becomes more than communication: a way to give an ambitious idea direction, meaning and the power to inspire people to get on board.
