We, Maarten Klep and Roland Tielman, share a background in advertising, where we worked together as a creative team and in creative leadership roles at major national and international agencies, working for both Dutch and global brands.
Years of creating brand concepts and campaigns has taught us the value of a big idea: the guiding principle that makes people recognise, understand and engage with a brand and its message.
With Westerlingen, we have taken that understanding a step further. We apply the power of the big idea as a strategy, not only to external brand communication, but also, and perhaps even more importantly, to internal inspiration and motivation. Hence our tagline:
The Inspiration Agency for Brand & Organisation.
